Uri Poliavich is an entrepreneur, analyst, and the founder of Soft2Bet, a global technology company in the iGaming industry. Uri Poliavich’s public speeches at industry forums reveal his approaches to leadership, management, innovation, and the creation of a modern technological ecosystem. The key topics that shape his vision are strategic thinking, gamification as the basis for product development, and combining profitability with social value.
About Uri Poliavich
Uri Poliavich has established himself as an entrepreneur, leader, and public speaker, and his position in global iGaming is the result of many years of professional experience and dedication. His public speeches at SiGMA, ICE, and fintech summits paint a complete picture of a leadership style that combines systematic thinking, analytics, and a focus on long-term business sustainability. Soft2Bet, founded by Uri Poliavich, serves as a platform for implementing ideas in motivational engineering, gamification, and the development of new user interaction formats.
Uri Poliavich was born in Ukraine and later immigrated to Israel, where he received a legal education. This gave him a systematic approach to analyzing regulatory requirements and laid the foundation for working in regulated sectors. The transition from the legal field to business led him to management roles that shaped his practical understanding of companies’ operational levels. It was this experience that became the basis for his further work in the iGaming industry, where knowledge of regulations, technological processes, and user behavior is combined into a single strategic system.
Uri Poliavich’s educational and professional stages shaped his leadership style. His legal background ensured attention to regulatory details and a logical decision-making structure. Operational roles gave him an understanding of the practical aspects of business, and his experience in the technology sector further developed his analytical thinking.
Today, these components form the basis of his public speeches, which can be seen as an extension of his management philosophy.
Soft2Bet and MEGA
The creation of Soft2Bet in 2016 marked the beginning of a systematic approach to iGaming, which is now associated with Uri Poliavich. At the start, the company operated as a technology project with a clear focus on regulatory compliance. Further expansion enabled Soft2Bet to build a network of brands across different jurisdictions, establish a scalable infrastructure, and strengthen its position in iGaming segment.
Uri Poliavich formed an operating model based on strict process control, meticulous data processing, and transparent management. This approach guided the further development of Soft2Bet, combining product thinking and strategic analytics.
Motivational engineering and MEGA
Growing competition for user attention has created a need for new approaches to audience engagement. That is why MEGA, which stands for Motivational Engineering Gaming Application, was created. This system responds to the behavior patterns of modern users in the digital environment.
MEGA shifts the focus from short-term bonuses to a long-term gaming experience, where the key elements of engagement are personalized missions, progression, segmentation, and adaptive mechanics. At its core, MEGA forms a motivational line in which behavioral data determines the user’s subsequent experience.
Uri Poliavich pays special attention to the system’s analytical basis. MEGA operates in a dynamic-scenario format: segmentation, activity analysis, personalized offers, and interface adaptation to the style of play. This approach forms consistent engagement metrics and delivers stable results in different jurisdictions.
Soft2Bet Invest
In 2024, Uri Poliavich launched Soft2Bet Invest. It is an investment fund with about €50 million in assets that supports projects in the iGaming and fintech sectors. This format is designed as a tool to build a technological ecosystem in which companies from related segments can access financing, strategy, and expertise.
Soft2Bet Invest operates in the segment of projects with budgets ranging from €500,000 to €1 million. Priority is given to technological excellence, user logic, and market influence potential.
This investment direction supports the following categories:
- Engagement and gamification technologies
- UX innovation and adaptive interfaces
- Artificial intelligence and machine learning
- Responsible gaming tools
- Regulatory compliance platforms
The Soft2Bet Invest initiative has received international recognition and the Outstanding Contribution to Gaming 2024 award, highlighting Uri Poliavich’s role in developing an innovative environment within the industry.
Business architecture
The strategic model used by Uri Poliavich is based on a combination of B2C and B2B directions. This format creates a complex business architecture in which each element influences the other.
- The B2C direction creates space for experimentation, testing of functions, and data collection. This enables the creation of products with high adaptability and personalization.
- The B2B direction ensures stability by providing technological solutions, including the platform and MEGA, to operators in different countries.
The combination of these components forms a flexible system that can scale and adapt to the requirements of different markets. Uri Poliavich uses this approach as the basis for long-term growth and positions it as a key element of management logic.
Analyzing Uri Poliavich’s Speeches
Uri Poliavich is a frequent presence on international industry platforms, contributing to interviews, panel discussions, lectures, and other high-level events. His insights and appearances provide valuable perspective for professionals engaged in or exploring the iGaming sector
SiGMA Europe 2023
Uri Poliavich’s speech at SiGMA Europe 2023 was among his most insightful digital presentations, dedicated to the transformation of user interaction with iGaming products. In this keynote, Uri Poliavich formed his vision of competition in the digital economy and explained why iGaming can no longer rely solely on basic engagement mechanisms.
In his speech, Uri Poliavich began by asking the audience about their morning habits:
“How many of you woke up this morning and took your phone at once?”
With this quote, Uri Poliavich emphasized that modern users spend almost all of their active time on their smartphones. He showed that the battle in the market has long gone beyond competition between operators. The focus is on the fight for screen time, with social media taking up the main share. According to Uri Poliavich, these platforms are setting a new bar for user expectations.
In his speech, he called the digital space a “fighting arena” where iGaming operators compete to retain audience attention. Instead of the usual brand competition, a new form of competition is emerging in which iGaming fights for the exact minute of attention that social networks do.
In this speech, Uri Poliavich presented the MEGA concept as a response to current conditions. He showed examples of mechanics that increase screen time and form long-term motivation. Uri Poliavich emphasized that the MEGA approach works not as a separate effect, but as a structural part of the product.
Several models illustrating the principles of motivational engineering were presented:
- Personal avatars and customization: according to him, this adds three or more minutes of activity to each session
- Collections and progression: a mechanic in which the user creates a digital collection and strives to complete the missing items
- Challenges: scenarios that encourage return
- Ranking systems: the user moves through levels based on activity
- Mechanics inspired by casual gaming: city reconstruction, object creation, environment development
- Synchronization with social models of digital behavior
Uri Poliavich highlighted that these tools drive a 300% increase in screen time compared to conventional models. He explained that the same engagement mechanics used in casual gaming are being applied within iGaming to significantly boost user involvement.
In his speech, Uri Poliavich showed that screen time has become the leading resource of the digital economy. This is the result of a change in user behavior: people spend hours on social networks not because of the content, but because of well-designed motivation mechanics.
In his speech, he demonstrated how the MEGA concept allows for enhanced interaction with the product through:
- Natural progression
- Emotional engagement
- Social elements
- Long-term planning
Uri Poliavich examined these blocks by comparing them with social media models.
SiGMA Europe 2024
Uri Poliavich’s speech at SiGMA Europe 2024 was among the year’s key speeches. This presentation showed how he shapes approaches to creating iGaming products that exceed user expectations. In his speech, Uri Poliavich explained that the modern market demands solutions that create emotion, not just functionality. That is why the central theme of the 2024 speeches focused on integrating positive user experience, innovation, and regulatory standards into a single system.
In his speeches, Uri Poliavich began with an interactive segment called “Who Wants to Be an Innovator?” In this section, he invited the audience to consider the user’s real needs. According to him, the central element of the digital experience is the feeling of excitement, which creates reasons to return to the product. Uri Poliavich emphasized that analytics and classic surveys do not always provide the correct answer to the question of what exactly forms this feeling. That is why he drew attention to the role of a multi-brand ecosystem as a tool that provides users with a wide range of experiences.
Uri Poliavich cited examples from the digital economy to explain his logic behind innovative solutions. In his speeches, he emphasized:
“Everyone wants to take a bigger market share without doing too much changes.”
This underscores his critical attitude towards models that do not strive for development.
In his speeches, Uri Poliavich highlighted the iGaming Marketplace as a response to the need for an innovative structure. The Marketplace combines single verification, a single wallet, single access to all brands, and a wide range of products. This allows for the creation of a system in which users spend less time on technical processes and more time on the experience itself. In this way, the platform creates an additional level of convenience and increases retention.
At SiGMA Europe 2024, Uri Poliavich emphasized the stability of the metrics. He noted that the Marketplace model shows almost 70% retention in the second month and 45% in the eighth month. This confirms the effectiveness of an approach based on simplicity and convenience.
In his speeches, Uri Poliavich also talks about the balance between creative solutions and regulatory requirements. A product that puts the user at the center of the interaction must comply strictly with legislation and security standards. That is why, in his speeches, he focused on the mechanics of MEGA and explained how they comply with local market rules.
In the final part, Uri Poliavich asked the audience what gives the user real value. The answer is simple: convenience and accessibility. These are the qualities that characterize the approach he promotes in his speeches. The model, which unifies login, application, and wallet, creates an environment for the user that aligns with the speech’s key goal: making the product truly enjoyable to use.
Uri Poliavich’s interview at SiGMA Event 2023
Uri Poliavich’s speeches at various international events are complemented by video formats, among which the interview at SiGMA Event 2023 stands out. This conversation became a tool for explaining how Uri Poliavich assesses the development of the iGaming market, technological trends, and structural changes in user behavior.
The format allowed him to reveal his style: analytical presentation, emphasis on long-term models, and a broad vision of the industry’s transformation. Thanks to such speeches, Uri Poliavich forms a complete picture of the evolution of Soft2Bet products and trends affecting operators around the world.
The evolution of the iGaming market in Uri Poliavich’s speeches
In this interview, Uri Poliavich emphasized that the market is shifting toward an audience that has grown up in a mobile app and casual game environment. According to him, a significant portion of users came to iGaming after many years of experience in city-builder and strategy games. He explained that these genres have formed a habit of long interaction cycles and high UX requirements. This logically affects the structure of modern products. In speeches, Uri Poliavich emphasizes that mechanics from non-gambling segments can increase engagement in real projects.
In his speeches, he calls this trend natural. Users who previously played free casual games are gradually moving to platforms with real bets. In an interview, Uri Poliavich explained this by the habit of competitive formats that create emotional interest and a high level of interaction.
In his speeches at various events, Uri Poliavich presents AI as a key driver of UX change. At SiGMA event, he noted that machine learning tools are already working in key processes: segmentation, responsible gaming, design, and customer support. He formulated an important thesis: artificial intelligence can form a behavioral profile more accurately than any classical algorithm. This idea reinforces his general position in speeches, in which personalization is the basis for increasing LTV.
Uri Poliavich noted that meta-games, casual elements, and scenarios without real money create additional space for interaction with the platform. He emphasized that this effect can be achieved through a combination of free-to-play and structures that are easy to certify in regulated countries.
He repeatedly emphasizes that such systems enable brands to reach a broad audience while maintaining a high-quality UX under strict regulatory standards. This position is repeated in many of Uri Poliavich’s speeches and serves as the strategic line of Soft2Bet’s development.
In an interview, Uri Poliavich outlined the main structural problem of the market: a significant portion of operators work on old platforms. Models that have not been updated for a long time lack the technical flexibility to incorporate modern mechanics. This thesis confirms his assessment, as expressed in his speeches, of the importance of frequent technological updates and the transition to microservice architecture.
He emphasized that each new version of the Soft2Bet platform is created for the rapid integration of gamification, CRM systems, and bonus modules. This structure supports efficiency in regulated jurisdictions and enables the construction of a scalable ecosystem.
Summary of speeches at SiGMA Event
Uri Poliavich’s speeches and interviews form an overall picture of his approach to the future of iGaming:
- The market is moving towards deep gamification.
- AI is becoming the basis for personalization.
- The casual experience is transitioning to real money.
- Platforms with microservice architecture are gaining a significant advantage.
- The development of local technology centers is driving global growth.
All these ideas consistently appear in Uri Poliavich’s speeches and define his role as a key thinker in the iGaming sector.
Forbes Future of Fintech Summit
Speeches by Uri Poliavich at the Forbes Future of Fintech Summit demonstrated the intersection of iGaming and fintech. The moderator introduced Uri Poliavich as a speaker who could offer the financial industry a perspective on the motivational engineering that has already shaped the success of Soft2Bet products. This format of Uri Poliavich’s speeches focused on user interaction with digital systems and how iGaming creates scenarios that hold attention.
In his speeches, Uri Poliavich emphasized that fintech and iGaming serve the same users. They spend time in mobile applications, expect personalization, and strive for quick results. For example, Uri Poliavich drew attention to the role of avatars, levels, and achievement systems. These tools shape the habit of interacting with the product. In his speeches, Uri Poliavich supplements this idea with an example: the service generates interest because the user can see their own progress.
Uri Poliavich explains in detail that screen time is becoming a key metric for digital businesses. It builds loyalty and creates opportunities for additional services. He confirmed this idea with an example: after waking up, a user picks up their phone and opens several apps. The goal of every company is to get on this list. Uri Poliavich’s speeches present this as a direction for fintech.
He gave examples of banking services that use avatars, stickers, and progress scenarios. This increases user motivation and forms long-term interaction with the platform. In his speeches, Uri Poliavich uses examples to demonstrate an adaptive approach to the audience.
Uri Poliavich said that AI works as a tool for recommendations, segmentation, and behavior modeling. He explains that Soft2Bet systems already use AI to generate relevant content and create dynamic game scenarios. In fintech, these mechanisms can be adapted to personal finance, budgeting, payments, and user interaction.
Uri Poliavich’s speech at the Forbes Future of Fintech Summit outlined the relationship between the iGaming and fintech industries. He demonstrated that motivational engineering tools can increase screen time, improve interaction quality, and create a new level of digital service. Uri Poliavich emphasized the strategic role of gamification, analytics, and personalization in the future of digital financial products.
Key Topics of Uri Poliavich’s Public Speeches
Uri Poliavich’s public activity covers a much broader format than individual keynotes at major conferences. His speeches in various media and at industry events allow us to trace the evolution of his views on business, culture, and technological approaches.
Key topics that regularly appear in Uri Poliavich’s speeches and shape the main content of his public position:
- The combination of business and social values.
- The role of company culture in innovation.
- UX as the basis of a competitive product environment.
- Personalization and analytics in long-term interaction models.
- Gamification in high-load services.
- Working in a regulated digital environment.
These areas provide a conceptual framework for Uri Poliavich’s speeches at international forums.
Summing up
Uri Poliavich’s experience shows how strategic thinking, a technological approach, and attention to values shape the modern model of leadership. His path demonstrates that business development is based on the ability to combine a deep understanding of the market with long-term planning and high discipline. The creation and scaling of Soft2Bet, the implementation of a product architecture emphasizing gamification, and the launch of the Soft2Bet Invest initiative have created a platform that supports growth across various regulated jurisdictions.
An essential part of his work is openness to dialogue with the industry. In his public appearances, he systematically explains how technology changes user behavior, emphasizes the importance of personalization, and demonstrates how the digital environment affects business models in the iGaming and fintech sectors.
The third dimension of his work concerns initiatives in education and community development. Here, he focuses on issues of identity and responsibility in the conditions in which future generations will work.
In summary, the model that Poliavich is shaping is based on a combination of entrepreneurial structure, technological innovation, and social value. For him, business becomes a tool for creating an environment where strategy, culture, and people development work together to deliver sustainable results in a rapidly changing world.